'do what you want' – according to this motto, we started nevernot with the soft-tampon launch in 2020. Ever since, our first product has been received greatly by our customers. Sex, sport, spa & chill: everything is possible – if you want! The soft-tampon does not only help to feel more comfortable and free, but also with endometriosis and period pain.

Even though our story is often labeled as a “female founder”-narrative, we want to make products that are for everyone. The nevernot soft-tampon is for every person who menstruates. This is why we are especially happy about our upcoming product launches for 2021: Amongst others, there will be a lube-collection, which is vegan, organic and fairly produced – products for ‘people who love to make love’.

While most commercial brands are busy breaking taboos, that have long ceased to be polarising, we want to take a step further by integrating intimate health into our well-being routines. Yoga, meditation, me-time, masturbation, and sex. It’s about getting closer to your body and sexuality – whether you are sexually active or not. Sex, pleasure and body-acceptance as self-care!

Our products are aesthetic, modern, and sex-positive: They are not supposed to be hidden in your bedsidetable or passed on under the table. We make products, addressed to all genders, serving real needs that are well designed, that remind us of candy and high-quality cosmetic products.

“Where has my lubricant been produced? What’s in it? Cosmetic brands that are successful today are transparent – with ingredients that actually work. They are sustainable and effective. We want the same for our products. Simultaneously, our brand does not only speak to women but all lovers, even though nevernot is female-founded.” – Anna Kössel, nevernot co-founder